Podcasting is great! In the past 3 months, I’ve had the pleasure to interview some of my mentors in business. People like Jeb Blount CEO of Sales Gravy and Anthony Iannarino, Author of the sales blog and 3 wonderful sales books. I have learned so much in such a short period of time.
At the end of every interview, I ask my guests to ‘tell us about some of your favorite books’. What I’ve learned is that all of the business people I admire are voracious readers. They don’t just dabble, they are constantly reading. They take their reading seriously it’s built it into their day.
Usually, my guests tell me about 3 books that have meant a lot to them. If I haven’t read them before I instantly go to Amazon and order them. (Amazon are getting so much money from me). In the last 3 months, I’ve read 3 books from suggestions from our guests that have meant so much to me. I had heard of them before but I probably never would have read them now if not for their passionate suggestions.
- Mastery by George Leonard
- Growth IQ by Tiffany Bova
- How to get Rich by Felix Dennis
Mastery by George Leonard
This was suggested by Anthony Iannario. I had heard of this book a few times over the years, it’s on my very long Amazon. I realise that when a book is mentioned several times by people you admire, you must read that book. Because there are certain fundamentals/principles in business, success, and life. These things don’t change, they just move to different forms.
Mastery is one of those books that has timeliness wisdom in it. Those fundamentals for what it takes to become great were true 1000 years ago and will be true 1000 years from now.
The book draws on Zen philosophy and George’s expertise in the martial art of Aikido. The author shows us how the process of mastery can help us attain a higher level of excellence and a deeper sense of satisfaction and fulfillment in our daily lives.
The book shows you how to master anything you choose and achieve success in all areas of your life.
The sobering thought for me is that you will never truly master anything you are doing but there is great satisfaction in the process. He writes:
‘The master and the masters’ path are one. And if the traveler is fortunate, that if the path is complex and profound enough, the destination is two miles farther way for every mile he travels.’
A woman asked him, why he still goes to Aikido class. ‘I thought you had already gotten your black belt,’ she said. He explained that a black belt is only one more step along an endless path a license to go on learning for as long as you live.
That’s why this issue is dedicated to lifelong learning and the people that dedicate their lives to it. The author writes,
‘The human individual is equipt to learn and go on learning prodigiously from birth to death, and this is precisely what sets him apart from all other forms of life. Man has at various times been defined as a learning animal, a working animal and a fighting animal but all of these definitions are incomplete and finally false. Man is a learning animal, and the essence of the species is encoded in that simple term.