A.Wilkie on Andrew Wilkie on engaging advertising, bravery and live events

By Nathan Anibaba
April 7, 2019

Andrew Wilkie is a board Director at Touch Associates.

He spent around 20 years at Saatchi and Saatchi and became Managing Director at GUM the branded content division creating some breathtaking films, TV documentaries, events and music.

He started his career when advertising was still adverting, not the watered down version we have today. He started in the industry in 89 when the Berlin Wall came down and worked at the legendary Saatchi and Saatchi when it felt like nothing was impossible and you were only limited by the power of your creativity.

This is a masterclass on:

🔸 Branding
🔸 Finding a brands place in the world
🔸 Diversification due to covid
🔸 The evolution of live events in lockdowns
🔸 The importance of bravery to create truly great work

This was just just a great conversation from someone who has seen it all when it comes to branding and creative work. It was such a pleasure speaking with him. Just such a down to earth, funny and charming guy.

Enjoy the chat