B.Fox on Ben Fox on the importance of setting BIG goals

By Nathan Anibaba
April 7, 2019

A few years ago they were a small, fairly unremarkable integrated agency. Then about 4 years ago, they made some changes and they have been absolutely crushing it ever since!

They’ve opened offices in London and Amsterdam, they’ve won impressive multi-billion dollar clients, won awards for their work and performance and grown the team to 30 people while maintaining their culture along the way which is a very hard thing to do.

We discuss:

  • How to set growth targets that motivate everyone within the agency
  • How to hire a business development team to grow your revenues
  • The importance of removing so much fluff that many agencies subject their clients to in pitches and presentations

Here’s my conversation with Ben Fox.