B. Jiwa on Bernadette Jiwa on the power of story

By Nathan Anibaba
April 7, 2019

Bernadette Jiwa is a recognised global authority on business philosophy and the role of identity and story in business, innovation and marketing. She is the author of several best-selling books on marketing and brand storytelling including:

Make your ideas matter, the fortune cookie principle, marketing a love story and her latest book, Story-driven, you don’t need to compete when you know who you are.

It was just an absolute pleasure speaking with her, I’ve followed her work from afar for a long time. we talk about everything from:

  1. How to create stories that move people
  2. Creating meaning in people lives
  3. How brands like Iceland, Air BnB and Mecca create the best stories we can all learn from.

Seth Godin says she’s one of the greatest marketing thinkers of all time.

If you are at all interested in:

How to create better marketing communications then you are going to find this conversation absolutely fascinating.