You are listening to Agency Dealmasters on a day, in a week and a month that we will all remember for a very long time.
So amid all the uncertainly, anxiety and panic buying of tissues… I am reminded of a quote from Epictetus who said ‘it’s not what happens to us that defines us but how we choose to respond that does.
So we have decided to take that piece of stoic philosophy and continue bringing you world-class interviews from sales and marketing leaders from around the world to lighten your mood, educate and hopefully entertain as well and today’s show is the epitome of that!
My extra special guest this week is Blair Enns, he is the CEO of Win Without Pitching, if you are one if the 15 people in the agency world who has not read the book, I suggest you head over to Amazon.com or wherever fine books are sold and pick up a copy for you and your business development people.
It’s one of those books you realise within the first few pages, yeah this is a good book.
It’s short, super practical and full of enduring business development insights. the book has been around over 10 years and it’s still as fresh and relevant today as it was in 2010.
He said he wanted to write a book that if you picked it up would feel old while at the same time relevant. Annual sales have increased year after year, It hit the Amazon bestseller list in January 2020.
Blair is funny, charming, scary smart and has a deeper and smoother voice than I’m told that I do. I could just listen to him talk all day.
If you only listen to one podcast this year! this is it.
If you are even remotely interested in anything to do with winning new business for your agency, you will find this conversation to be absolutely fascinating, so without me keeping you in suspense any further, my conversation with Blair Enns.