J.Foulkes on James Foulkes on winning new business and building the culture of your agency

By Nathan Anibaba
April 7, 2019

Kingpin Communications are a multi-award winning international B2B agency. From humble beginnings, with two founders, the agency is now recognised as a leader in B2B demand generation for global technology brands.

James shares the agency’s inspirational story and his extensive business experience accumulated over the years.

The main takeaways for me were his ideas on hiring salespeople based on cultural fit first because (sales) skills can be taught. They have worked hard to build and maintain their (family) culture and they don’t want to damage it with the wrong recruitment.