J.Pritchard on Jeannette Pritchard MBE discusses business and social change

By Nathan Anibaba
April 7, 2019

Jeannette Pritchard is the founder and Chair of JPC, a multi-award-winning strategic brand and communications consultancy.

In 2018 she was recognised by the queen for services to business and entrepreneurship. If you are remotely interested in:

  • Entrepreneurship
  • Experiential design
  • Customer experience
  • Social entrepreneurship and Changing people lives

You will absolutely love this conversation.

She was one of the first people to combine the fields of Operatic and theatre design with the emerging customer experience priority that brands started to have.

For a few years, she flew around the world, hanging Hondas in the air and creating breathtaking displays to launch new cars.

She was part of the movement to encourage female entrepreneurs to start their own businesses. 

Her alumni have collectively achieved an astonishing 96% business survival rate against the national average of 25% and they have created more than 200 new jobs from scratch and have on average tripled turnover.

She also founded Ugli, partnering with the BBC which has transformed an unused area of West-London into a thriving creative start-up community of more than 700 people working across fashion, film, photography, digital and design and in in the process only helped unofficially zone West London as the new spiritual home for creative start-ups.

Enjoy the chat.