L.Snell on Lucy Snell on creating new business pipelines for agencies

By Nathan Anibaba
April 7, 2019

Lucy Snell is the co-founder of Cherry a new business and marketing consultancy for digital agencies.

She’s helped agencies win new business for over 20 years.

This was a tour de force conversation covering all things new business.

We discuss everything from:

  • The process of winning new business
  • How to build a strong pipeline
  • selling in this environment
  • hiring new business people
  • How to use social selling
  • Why we’re so scared of picking up the phone

She’s helped win business in pretty much every sector both in the UK and globally. I’ve worked with all types of creative agencies, across every discipline, of all shapes and sizes from global networks to start-ups. 

She has helped win business with big brands such as Rolls Royce,

AstraZeneca, Aviva, Channel 4 and SAS as well as smaller, challenger brands.

Lucy also created The Agency Growth Academy which is a hybrid online training programme teaching agency owners how to do new business themselves. It’s aimed at smaller agencies that can’t afford to hire someone.

Enjoy the chat.