N.Cooke on Nick Cooke discusses building the 4th fastest growing agency in the world

By Nathan Anibaba
April 7, 2019

My extra special guest this week is Nick Cooke. He is the co-founder of The Goat.

They are the 4th fastest growing agency in the world as named by Adweek in 2019.

In 4 years they have generated £20 million, they have 120 employees, and the average age of everyone is 24.

Nick is one of the ancient ones at 30 years old. If you are at all interested in:

  • Influencer marketing
  • social media
  • Platform trends
  • Agency Growth
  • Creating campaigns that deliver tremendous value

This is an absolute masterclass in all of that.

They started on a shoestring, sharing a co-working space and in 4 years grew it to 20 million and 120 employees and have clients like FIFA and UBER.

Nick tells the story of how they won their first huge client wins, New Look, and how they achieved milestones that propelled their growth.

We go deep into the weeds about what’s happening with influencer marketing at the moment.

We discussed the massive shift in attention and budget from TV to social.

We talked about where we are with social media platforms. How worried Instagram about platforms like of Tik Tok.

Enjoy the chat.