Rory.S on Rory Sutherland on the surprising power of ideas that don’t make sense

By Nathan Anibaba
April 7, 2019

Rory Sutherland is the Vice Chairman at Ogilvy UK. TED Global speaker and author of Alchemy: The Surprising Power Of Ideas That Don’t Make Sense.

He is one of the smartest people we’ve had on the show. and for someone who has achieved so much is so humble and is just hilariously funny.

We go deep into the weeds about his new book Alchemy – the surprising power of ideas that don’t make sense. which is essential reading if you are in the business of affecting how people think and act. it’s about human behavior, perception and how we think about the world and the way we are is wrong.

if you’re into the work of Daniel Kahneman, Tversky, Richard Thaler on behavioral economics this is the podcast for you.

If you are remotely interested in:

  • Human behavior
  • The disproportionate effect of fame and winner take all scenarios in marketing.
  • Why the legacy of ABBA will live on longer than the legacy of the Beatles.
  • Why Bach was must better than Mozart

Enjoy the chat.