My extra special guest this week is Anthony Tattum.
He is the founder and chairman of Big Cat Group. A no-nonsense communications agency in Birmingham and London who are one of the perennial figures of the city.
For over 20 years he has helped grow global and independent brands. They are now building Big Cat to be a leading independent Marketing Communications Agency.
Clients include the NHS, Mitchells & Butler, BHSF, Capital & Regional and Hortons to name a few.
They work across retail, Tourism, Hospitality, Health and Wellbeing, and Charity.
- The differences building a brand today as opposed to the 1990s, pre-internet.
- The insource vs outsource debate
- Value-based pricing and how agencies are experimenting with new pricing models.
- Birmingham’s creative renaissance.