Adam Graham is Founder and Managing Director at Gray Matters and BD Matters, they work with agency owners and their teams to attract and win new business.
Adam was responsible for winning a game-changing piece of business for Vizeum when they won the Camelot account for £50m. He has also held business development roles at RAPP, Isobar and Havas Group before starting Gray Matters.
We talk about:
? How BD Matters helps agency owners win new business
? The key to effective sales and the best way to sell
? How agencies should prospect for new business
? Why sales has a bad reputation and what can be done about it
Enjoy the conversation.
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