Anthony Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in the complex business-to-business (B2B) Sale.
There’s so much new business wisdom here for marketing agencies to learn from.
His philosophy on sales is refreshing, He says: ‘sales is not something you do to someone. Its something you do with someone and for someone.
He’s the author of the salesblog.com and consults and speaks for some of the largest businesses in the world.
If you are interested in how your agency can add more value to prospects through the sales process, and how to make sure your competition doesn’t displace you, why finding the pain in your buyer is no longer good enough to win you the deal among many other topics; I think you’re going to really enjoy the conversation.