Christopher Engman is the Co-Founder and Managing Partner of the Megadeals Advisory. He is the father of ABM, he invented IP targeting which is the foundation of Account Based Advertising and ABM.
He’s been involved in hundreds of ABM campaigns for Fortune 500 businesses. His methodology of Megadeals and his book and podcast by the same name is a playbook of how to do ABM properly and sell to complex organisations.
We talked about:
- What led to Megadeals
- How B2B marketing has evolved
- How to run effective ABM campaigns.
Chris is super smart and really fun to speak to, we could have gone on for hours if the show didn’t have rough time limits.
I came out of the conversation significantly wiser and generally more well versed in ABM and how to sell multibillion pound deals. If you only listen to one Agency Dealmasters episode this year, this is the one for you.
This week’s episode of Agency Dealmasters is sponsored by Accountinsight
Built for B2B marketers. Managed by B2B agencies
Nominated Emerging Vendor of the Year at the B2B Marketing 2021 Martech Awards.
AccountInsight helps you deliver targeted, tailored ads to high-value companies. Today’s B2B buyers decide digitally, and in teams of up to 40 people.You’re no longer marketing to one person, you’re marketing to whole accounts. That’s why smarter B2B marketers use Account Based Advertising.