Natalia Chaban

Digital Performance & Technology Director at MediaCom

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Natalia Chaban
Nathan Anibaba


Nathan Anibaba

Natalia Chaban is the Digital Performance & Technology Director at MediaCom. Campaign’s media agency of the decade.

She has over 15 years of experience in advertising technology & innovation. As well as a deep understanding of digital media platforms, data platforms, digital media analytics, data warehousing and emerging digital technologies.

Learn more about our episode sponsor at AccountInsight.

We talk about:

? Tight targeting and brand loyalty vs reach and building mass audiences

? Should brands rely on owned and earned media without using paid?

? How to measure advertising effectiveness

? The importance of data and the future of targeted advertising


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