Natalia Chaban is the Digital Performance & Technology Director at MediaCom. Campaign’s media agency of the decade.
She has over 15 years of experience in advertising technology & innovation. As well as a deep understanding of digital media platforms, data platforms, digital media analytics, data warehousing and emerging digital technologies.
Learn more about our episode sponsor at AccountInsight.
We talk about:
? Tight targeting and brand loyalty vs reach and building mass audiences
? Should brands rely on owned and earned media without using paid?
? How to measure advertising effectiveness
? The importance of data and the future of targeted advertising
Enjoy the conversation