Natalia Chaban

Digital Performance & Technology Director at Mediacom

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Natalia Chaban
Nathan Anibaba

HOSTED BY

Nathan Anibaba

Natalia Chaban is the Digital Performance & Technology Director at Mediacom. Campaign’s media agency of the decade.

She has over 15 years of experience in advertising technology & innovation. As well as a deep understanding of digital media platforms, data platforms, digital media analytics, data warehousing and emerging digital technologies.

Learn more about our episode sponsor at AccountInsight.

We talk about:

🔸 Tight targeting and brand loyalty vs reach and building mass audiences

🔸 Should brands rely on owned and earned media without using paid?

🔸 How to measure advertising effectiveness

🔸 The importance of data and the future of targeted advertising

 

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