Nick Wood is the CEO and Creative Director of Syn, an Emmy-winning music agency founded by Nick and Simon Le Bon of Duran Duran. Syn specializes in composing and producing original music, sound design and audio post-production for advertising, film and television.
His music has also been featured on HBO’s critically acclaimed, Sex and the City. Adverts for Amazon and Coke, as well as the Japanese national football league.
We talk about:
? How Syn has grown over the last 31 years and key milestones
? How Syn creates music that is effective for client’s brand
? The process of getting great people into the business
? How Syn won their first few clients in the early days
? What he has learnt about business building specifically
Enjoy the conversation