HOSTED BY
Nathan Anibaba
Paul Frampton is a customer & People-focused tech & marketing leader.
He is the President of the marketing consultancy and agency Control v Exposed (CvE), which advises brands on Media Operating models, Martech/Data strategy & ‘Right Housing’ alongside providing data-driven activation and execution for all addressable media channels.
Paul is also the host of the ‘Time for a Reset’ podcast. As well as being the former CEO of Havas Group in the U.K. & Ireland with 950 people and £85m revenue. He became EMEA CEO for disruptive B2B2C travel tech startup hi Inc (formerly Tink Labs) backed by Foxconn and Softbank.
We discuss:
?How journalism lured him into media and marketing
?How to get the most value from your media budget
?How CvE helps their clients to achieve business goals
?How to engage customers when ‘Advertising is a tax paid by the poor.’
?Inclusive leadership & Improving agency culture
Enjoy the conversation.
