HOSTED BY
Nathan Anibaba
Pete Hendrick is the Managing Director at Octopus Group the Brand to Sales agency, a B2B agency making their clients famous and growing their sales.
Over a 20-year career with the agency, Pete has helped build Octopus into a powerhouse B2B marketing agency with clients like Visa, BT, Siemens, Rolls Royce, and Logitech to name a few.
Octopus was recently acquired by Publicis, making the company’s future even more interesting.
We talk about:
? How Octopus Group came about and the major milestones
? Why now is such a good time to be in B2B marketing
? Why brands thrive when awareness and sales work together
? The role of creativity vs data and tight targeting
Enjoy the conversation
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