Rob Gold

UK CEO of Merkle B2B Group

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Rob Gold
Nathan Anibaba


Nathan Anibaba

Rob Gold is the UK CEO of the Merkle B2B group. They deliver leading-edge data-driven, tech-enabled, and idea-led B2B solutions for their clients.

Their end to end solutions cover brand building, customer acquisition, customer retention to customer loyalty.

We talk about:

? The most pressing priorities for CMOs of the biggest B2B brands

? Why B2B has taken so long to understand, brand is crucial

? The most significant changes within B2B marketing

? What diversity in the workplace means to Merkle

Enjoy the conversation.


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