Rob Gold is the UK CEO of the Merkle B2B group. They deliver leading-edge data-driven, tech-enabled, and idea-led B2B solutions for their clients.
Their end to end solutions cover brand building, customer acquisition, customer retention to customer loyalty.
We talk about:
? The most pressing priorities for CMOs of the biggest B2B brands
? Why B2B has taken so long to understand, brand is crucial
? The most significant changes within B2B marketing
? What diversity in the workplace means to Merkle
Enjoy the conversation.
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