Shazia Ginai

Shazia Ginai is the CEO of Neuro-Insight. They are a neuromarketing and neuro analytics company that uses unique brain-imaging technology to measure how the brain responds to communications.

This allows them to deliver unique consumer insight, and reveal how a piece of design or advertising is affecting people at both a rational and an emotional level.

We discuss:

1. How the brain works
2. Influencing human decision making
3. Her time with P&G and ghd
4. Imposter syndrome
5. Leadership becoming CEO of a multimillion-pound firm at 36
6. Female leadership and underrepresentation of minorities in media

If you’re a marketer in any shape then get a cup of coffee and clear some time in your calendar.

Enjoy the chat.