Alex Embling is a rare left brain, right brain marketer who can speak about quite technical matters but also understands the deeper psychological reasons as to why we do what we do. He brings all of that together in the way he runs Strategic-IC.
He comes from a very enterprising family. He started many small businesses as a child. At 14 he ran a very successful Mobile Disco business for 7 years.
He is an expert on ABM and knows how enterprise technology businesses can target buyers in the market for their products and services, so they’re not wasting half of their budget.
Enjoy the interview.