Claude Auchu

CEO at lg2

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Claude Auchu
Nathan Anibaba


Nathan Anibaba

Claude Auchu is the CEO at lg2, Canada’s largest independent agency. Ig2 is inspiring people to reimagine how organisations can grow, shape culture and succeed in a sustainable manner.

This is episode 2 of “The Independent Voice‘ series where we spotlight independent marketing agency leaders who are leading their clients with duty and purpose while creating effective marketing for the biggest global brands around.


We talk about:

? How he became the CEO of Canada’s largest independent agency

? Being a purpose-led agency and creating a positive impact

? Whether we can really define the ‘truth’

? The duty and responsibility of creative agencies


This episode is brought to you by Worldwide Partners.

Worldwide Partners is a network of independent marketing services agencies comprised of the most progressive, creative and diverse marketing talent in the world, offering brand marketers and agencies a global platform for reimagining growth.

Learn more about Worldwide Partners.


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