Judith Niederschelp

CEO at Demand Studio

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Judith Niederschelp
Nathan Anibaba


Nathan Anibaba

Judith Niederschelp is the CEO of Demand Studio, they run a unique and global approach to planning, implementing and delivering integrated demand acceleration solutions.

Previously Judith was Managing Director at Harte Hanks and Aberdeen Group and is a guest lecturer at Warwick business school.

We talk about:

? How the best B2B businesses win new customers and grow

? Using intent data to drive commercial outcomes

? How to successfully measure advertising impact

? Overcoming the challenge of growth for early-stage and established businesses


This interview is brought to you by Accountinsight the B2B programmatic advertising platform for B2B agencies and brands. Learn more about our episode sponsor here: AccountInsight.ai


Enjoy the conversation.

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