Judith Niederschelp is the CEO of Demand Studio, they run a unique and global approach to planning, implementing and delivering integrated demand acceleration solutions.
Previously Judith was Managing Director at Harte Hanks and Aberdeen Group and is a guest lecturer at Warwick business school.
We talk about:
? How the best B2B businesses win new customers and grow
? Using intent data to drive commercial outcomes
? How to successfully measure advertising impact
? Overcoming the challenge of growth for early-stage and established businesses
This interview is brought to you by Accountinsight the B2B programmatic advertising platform for B2B agencies and brands. Learn more about our episode sponsor here: AccountInsight.ai
Enjoy the conversation.