Fanatical Prospecting is the most comprehensive guide ever on prospecting. Essential reading for anyone involved in generating new business.
Essentially, we discuss everything from….using emotional intelligence to make more of an impact when selling. The best prospecting strategies to use for marketing agencies, issues with the Challenger Sales methodology which I had never heard anyone criticise at least publicly before, and I have to say I agree with him. we’ll have to get Mathew Dixon and Brent Adamson on the show to defend themselves.
