Michael Gietzen is the Group Managing Director for Identity, one of the UK’s most successful event agencies. He leads a team that delivers extraordinary events for world governments and global brands.
With a team of over 100 people, they deliver events for some of the biggest brands around, such as Apple, Siemens, Leica, Harley-Davidson, New Balance, Formula E, NATO and Her Majesty’s Government. Identity is now on course to turnover £150 million this year.
We talk about:
?The journey and evolution of Identity
?How rebranding during the pandemic has impacted the company
?The insight he gained through his financial career
?A breakdown of the events industry
?What makes a successful event
Enjoy the conversation.