Riaz Kanani is the CEO and Founder of Radiate B2B.
If you are interested in:
- Account Based Marketing
- B2B marketing
- Brand building in B2B and finding those companies both in market and out of market
This is an absolute masterclass on all those things.
We have a fascinating discussion around how you engage with those companies that are in market but more importantly how do you engage with those not in market right now?
Prospects are coming into your pipeline much later in the sale process, so today you can’t just wait for that time for prospects to engage with you on your website.
If there is anyone who knows more about complex B2B buying decisions and the changing landscape today then I don’t know who that person is.
Enjoy the chat.