HOSTED BY
Nathan Anibaba
Philip Gosney is Head of Global Marketing and Product Management at Maersk Drilling.
It’s not often you hear people go from the legal profession into marketing. many would consider it a significant step down. He tells the fascinating story of how he went from being a lawyer at the company to now running global marketing for Maersk, the multibillion pound drilling company.
So it’s really impressive that he has since gone on to run some of the most impactful, demand and Account Based marketing campaigns that are outperforming all expectations.
This is just a masterclass on ABM and all things account targeting.
Stick around to the end of the show to hear my discussion with Thomas Lind, Chief Sales officer at Accountinsight reflecting on my conversation with Philip, ABM and Account targeting.
If you are interested in anything to do with:
- ABM
- B2B marketing
- How to choose the right agency partner
- The business of Maersk Drilling, a really fascinating business.
You will find this conversation absolutely fascinating.
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This week’s episode of Agency Dealmasters is sponsored by Accountinsight
Built for B2B marketers. Managed by B2B agencies
Nominated Emerging Vendor of the Year at the B2B Marketing 2021 Martech Awards.
AccountInsight helps you deliver targeted, tailored ads to high-value companies. Today’s B2B buyers decide digitally, and in teams of up to 40 people.You’re no longer marketing to one person, you’re marketing to whole accounts. That’s why smarter B2B marketers use Account Based Advertising.
