Tom Perry is the Founder and CEO at Sherpa – a global, specialist, Channel agency.
They manage Channel, Alliances & Partner programmes for global technology companies at any stage of growth. They have also developed and now operate the world’s first Partner Experience platform, which they have built over the last 3 years, which technology firms use to drive revenue with their partners.
Tom also speaks on Channel Marketing best practices, Go to Market for Tech brands and channel marketplaces. As well as being a Dad and ex-international water polo player.
We talk about:
🔸 Why channel marketing is under-recognised & under-appreciated
🔸 Where are the best-untapped sources of value
🔸 How Sherpa’s service offering has changed over time & where the company is today
🔸 The biggest changes implemented to enable agency change
🔸 How to refine the process of identifying the best people when recruiting
🔸 What do buyers and sellers typically underestimate
Enjoy the conversation.