Jenny Plant is the Founder at Account Management Skills. She set up Account Management Skills in 2010 with the intention of helping account managers in creative agencies grow their confidence with clients.
We talk about:
- What makes a great account manager
- What the difference is between account management and project management and how agencies typically have one person doing both roles and why that’s such a mistake.
- We discuss how she suggests structuring account teams.
We also spend a lot of time talking about how account managers can become more commercially aware and drive a significant amount of growth for the agency by adopting high level sales skills.
We both geek out about Anthony Iannarino who talks about the 4 levels of client value.
If you are interested in anything to do with Account Management then this is the podcast for you.