S.Ginai on Shazia Ginai discusses the science of influencing human behaviour

By Nathan Anibaba
April 7, 2019

Shazia Ginai is the CEO of Neuro-Insight. They are a neuromarketing and neuro analytics company that uses unique brain-imaging technology to measure how the brain responds to communications.

This allows them to deliver unique consumer insight, and reveal how a piece of design or advertising is affecting people at both a rational and an emotional level.

We discuss:

  1. How the brain works
  2. Influencing human decision making
  3. Her time with P&G and ghd
  4. Imposter syndrome
  5. Leadership becoming CEO of a multimillion-pound firm at 36
  6. Female leadership and underrepresentation of minorities in media

If you’re a marketer in any shape then get a cup of coffee and clear some time in your calendar.

Enjoy the chat.